About
Not selling hype
I have worked in digital marketing, brand strategy and content production since 1996. I have built websites, run campaigns, produced podcasts and finance shows, and spent the last 18 months as co-founder and head of communication at a medical science company, where I built the AI content and research systems myself. That work had to meet a high bar for accuracy, so I know how to make these tools useful without letting them make things up.
Most of what is marketed as AI right now is noise. The useful part is narrow, practical, and specific to how your business runs. That is the part I help with. I work best one on one, with owners who want something working, not a slide deck.